1 // Onboarding Strategy Session
To develop an effective strategy and accomplish your goals, everyone needs to get on the same page. Our collaboration begins with an in-person onboarding session, where we explore your campaign objectives, identify potential challenges, and illuminate opportunities for us to tell your story and drive impact. It’s a judgment-free zone and fun-filled few hours where all ideas and stakeholders are welcome.
2 // Data Gathering & Analysis
Next, you'll receive an audit of your digital footprint – including all online marketing and communications channels – plus a competitive analysis so that there's 100% transparency on where we're starting from. This informs the communications plan.
3 // Plan Delivery & Project Management
After that, you receive a 6-month strategic plan where we present your objectives, strategies, audience definition, messaging, budget, and reporting. Project management needs are also confirmed at this time. Every team is unique. Once we deliver your plan, we’re fully prepared to manage the entire program for you, independently or as an extension of your team.
4 // Message Development
Moving from planning to the implementation phase, we then dive deep into your messaging development. We transform your mission into key messages that are clear, concise, and compelling – and aligned with the values and needs of your audience. This is your narrative –your story – and the framework for how we communicate with your stakeholders and drive impact. (e.g., key messages, impact stories, FAQ)
5 // Content Creation
Next, we bring your story to life by translating your approved messaging into multiple formats, including offline and online channels, and adding powerful imagery aligned with your visual identity and representative of your audience.
(e.g., impact stories, blog posts, or social media content)
6 // Community Building
Based on your needs, we can manage your online communities - from Twitter to Tik Tok - on an ongoing basis for you, or guide you through the process as your in-house strategists. This includes social media management and influencer outreach.
7 // Reporting
We will keep your team informed about the impact we’re making by providing regular reports in your preferred format and as often as you like.